A&E’s upcoming 12‑episode series, Betting on Beloit, showcases billionaire Diane Hendricks—founder of ABC Supply Co., and Wisconsin’s wealthiest resident—and her daughter, Konya Hendricks Schuh, as they breathe new life into Beloit, Wisconsin. Airing July 12 at 1 p.m. ET/PT (and streaming next day), the show tracks their mission to renovate neglected homes in the city’s historic district.
🏗️ What the Show Covers
- Diane’s roots: Born in Mondovi, WI and based in Beloit since the 1970s, Diane built ABC Supply into a $20.7 billion enterprise with over 900 branches
- Konya’s role: A broker and designer, Konya leads renovation projects targeting the city’s “worst houses” and turning them into “absolute stunners”
- Local team: Konya’s husband Matt, nephew Connor, manager Pete, and artisans Kristin & Mitch bring construction and creative skills to the effort
- Beloit’s transformation: Once named Wisconsin’s “worst city to live in” (2019), the city has already seen development—from new stadiums to hotels—all part of Diane’s ongoing revitalization efforts
💡 Projected Impact on Beloit’s Local Market
- Property values uplift
By renovating blighted homes in historic neighborhoods, the series could raise nearby home values—drawing buyers and increasing demand. - Boost to developer confidence
Seeing successful transformations on camera sends a positive signal to other investors and builders, potentially encouraging more renovation projects. - Tourism & local business exposure
The show’s national platform may attract visitors and new residents, stimulating the economy and supporting small businesses downtown. - Job creation & skills development
Renovation teams and construction partners benefit from short‑term employment. Lessons learned can lead to long‑term training and trade opportunities. - Community pride & momentum
The public celebration of these transformations fosters civic pride. As more projects flourish, Beloit may attract additional private investment and municipal backing.
📊 Long-Term Considerations
| Factor | Potential Outcome |
| Gentrification | Rising property values could risk affordability unless paired with inclusive housing efforts. |
| Sustainability | Long-term redevelopment requires continuous investment beyond TV episodes and philanthropic capital. |
| Market dynamics | Temporary interest spikes must translate into stable, enduring growth in real estate sales. |
✅ Final Thoughts
Betting on Beloit is more than just a renovation show—it stands as a powerful catalyst for real economic change. With Diane Hendricks’ deep local commitment and Konya’s real estate expertise, the series has the potential to reshape perceptions of Beloit, driving home price appreciation, local investment, and community revitalization. The key will be turning this media-generated momentum into lasting transformation that benefits current residents and future generations alike.
Please note: Any opinions discussed in this article belong solely to the author, Marissa Berends, and do not necessarily reflect the views of Capitol Lien.
Resources:
People – America’s Richest Self-Made Woman Billionaire Transforming Hometown Named ‘Worst City to Live in’
Rock River Current – New A&E show follows America’s richest self-made woman and her daughter on mission to rebuild Beloit
WIFR – New TV series ‘Betting on Beloit’ will highlight mission to improve Wisconsin City
Tvinsider – Meet ‘Betting on Beloit’ Star Konya Hendrics Schuh: Her Famous Mom & More to Know
Wikipedia – Diane Hendricks
Corporate Contractors, Inc – Betting on Beloit Premierss on A&E with CCI Behind the Build
About the Author
Marissa Berends is a Certified Abstractor and Industry Relations Coordinator at Capitol Lien, a nationwide due diligence and risk mitigation services provider. Since joining the company in September 2021, she has earned abstractor certifications in Minnesota, Nebraska, and North Dakota. She is pursuing her Wisconsin Title Examiner certification, which is expected to be completed in Fall 2025.
Marissa is involved with the following groups: Wisconsin Land Title Association’s (WLTA) Convention Committee & Young Title Professionals; Nebraska Land Title Association’s (NLTA) Convention Committee; Property Record Industry Association (PRIA) National Education Committee; Illinois Land Title Association’s (ILTA) Inclusion, Diversity, Equity & Acceptance (IDEA) Committee; and the National Association of Land Title Examiners and Abstractors (NALTEA).
About Capitol Lien
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